iPod Domination

iPod Domination   iPod dominates the market, and there is more to come iPod contributes 12-14% of total company revenue, a number of industry experts who can continue to grow. With this increasing pressure on gross margins, the iPod as a mixture gross margin of 20% compared unfavorably with Apple corporate average of 27-28%. Apple iPod complement growth helped to broaden the addressable market of the core computer market, which continues to grow, but slower rates. To increase the penetration of MP3 player in the rapidly growing market, the launch of Apple iPod Mini inteationally in July 2004 and HP iPod will be introduced later in the summer. Apple entering the market for digital music player (MP3) market with the popular iPod, the company has broadened the addressable market and signaled a sea change in Apple strategy. The iPod is a cultural phenomenon, the capital of digital convergence consumer electronics and computers, Apple and its position as a first move to the number one position in the market. iPod continues to accelerate the adoption, with no signs of slowing down. It took about 18 months for Apple to its first million iPods, but its second million came in six months and the third of four million of them came. In fact, it seems that only its suppliers can slow down, particularly in the hard drive manufacturer, which is a difficult time with the application. Industry experts believe that the iPod will remain strong growth in the near future and do not expect significant customer fallout from Apple in a position to meet demand. The analysis of the introduction of the Sony Walkman in 1979 indicates the market opportunity for a revolutionary portable music player will remain strong for many years to come, and Apple expects that a strong action for the next few years (unlike Sony l 'experience with the Walkman). While the iPod and iTunes significant awareness of the Apple product, which has little to grow Apple Mac core business. Experts attribute this mainly to Apple's price of the above, together with the continued ignorance of consumers regarding the compatibility between Windows and Mac in terms of prices, the average desktop PC sold for $ 1019, the $ 280 on Apple of the low price on Apple now, stopped flat-panel iMac. In addition, the ASP industry is declining, as most growth is in the market sub-$ 1000 market. As regards the compatibility of Windows and Mac OS X, Apple, although a concerted effort to educate consumers about the ease with which these two products work together, has fallen on deaf ears for the most part. Apple has made some progress through the shops, where an estimated half of Mac purchases are first-time buyers, but also for Apple's share of work in the long term, society needs the parties in respect of Windows, such a least. Understandably, Apple wants to avoid selling PCs at a loss, but unfortunately the growth prospects for the $ 1000-PC is more limited. This poses a puzzle for Apple longer term, but is now on his current strategy. Incidentally, Apple's share of sales is much better, and if this is not a topic often discussed, revenue shares is probably more important than unity of action.